Build
Your
Brand

Create an inspired brand and empower your organization.

Brand Strategy

Find your brand conviction and connect with your most important people like never before.

Brand Coaching

Sell, Recruit, Retain and Perform your best with our customized workshops and brand mentoring.

Brand Identity

Imagine a visual identity that perfectly embodies your brands conviction. You’ll get that with us.

Here’s how we’ve helped

An Inspired Brand for Echelon Insurance

One gives light and space to their brand truth.

Our journey to a truly ownable brand conviction consisted of extensive research including 13 one on one interviews, a thorough audit of existing materials and a full brand voice map. The result: a truly ownable brand for a leader in specialty insurance.

Echelon Insurance, Branding, Brand Stories, Brand Strategy, Brand Refresh

Celebrating CAA’s Neighbourly Spirit

How did we refresh Canada’s most trusted brand? We played.

We used play based techniques to build a brand conviction that leaned in on CAA’s neighbourly spirit across their different lines of business. This is one of many campaigns the neighbourly theme shows up in.

Neighbours, Branding, Brand Stories, Campaigns

A Brand that Feels Like Home

Turning one special College into one unique brand story. This is Canadore.

Nestled in Ontario’s gateway to the North, Canadore was once a well kept secret. We’re so proud to craft the story of a place that makes everyone feel at home, wherever in the world they end up. Secrets out.

Canadore College, Brands, North Bay, Brand Story

What Our Clients Say

If you want a partnership where you no longer want to think about internal teams and external agencies as distinct relationships, then try Brand Heroes. They’re just different because they truly believe in the concept that collaboration is all about building bridges to better ideas.

Brent Closs

AVP, Brand & Creative Services
CAA Club Group

We hired Brand Heroes to support us during our first online event and I was blown away by the level of quality, care and professionalism. Brand Heroes has a quality and customer first approach and it’s evident through every interaction with the company, including the founder Mike.

Lutfiyya Dhalla

Acting Communications Manager
eCampus Ontario

We’ve had the pleasure of working with Brand Heroes since 2010 and the result is always exceptional. They care deeply about every story they tell and take the time to understand the impact we’re after and the emotion we want to deliver. We’d happily work with them again.

Kim Finn

Executive Director
Advancement Communications & Marketing Strategy
University of Toronto

Chuck Chan

Executive Director
Creative Integrated Marketing Communications
University of Toronto

Mike and the entire Brand Heroes team are a fantastic group to work with. Their passion and commitment to their craft can be seen from start to finish. I’ve worked with Brand Heroes at three different organizations and each time I am impressed by their ability to respond to a project with fresh insight, all the while delivering high-quality work on time and within budget. I appreciate their creativity and can-do attitude and would not hesitate to recommend Brand Heroes to anyone!

Ryan Pestana

Director, Communications
College of Dental Hygenists of Ontario

Featured Article /

The Drill vs. the Hole

Marketers sell the drill, consumers buy the hole. Uncover how understanding your brand’s true values can lead to a more impactful and authentic connection with your audience.

Read on LinkedIn

Let’s Build Your Brand, Together