The Ontario College of Trades came to us because they needed something that would help shift the conversation and get people excited about amazing career opportunities within the trades. We started by creating three short video profiles of three people at the top of their trade. These videos were only thirty seconds, and were a fun and energetic way to tell the story of successful trades workers. The results were outstanding. We were able to add these videos to an integrated campaign involving print, web, and digital media. They were also incorporated into the in-flight videos on Air Canada!
Project Title: Ontario College of Trades- Earn While You Learn
Client: Ontario College of Trades