St. Lawrence College originally was looking for a way to turn on-line momentum into a growing movement. The result was #MySLC, a digital campaign that has spanned through three chapters over a two year period. Each chapter has built on the last, and has included creating a crowdsourced art installation consisting of Instagram photos, a selfie contest, and random acts of kindness. Along the way, the campaign has garnered huge momentum and respect, both from students as well as folks from other schools would like to see a similar campaign!

Project Title: My SLC
Client: St. Lawrence College